On the anti-counterfeiting design of packaging and

2022-08-16
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Discussion: anti-counterfeiting design of packaging and printing

with the development of science and technology, there are more and more anti-counterfeiting means. In order to obtain safe anti-counterfeiting effect, more anti-counterfeiting technology combinations are often adopted. Its anti-counterfeiting technology integrates physics, electromagnetism, optics, materials science, chemistry, biology, laser holographic image technology, computer technology, etc., forming an interdisciplinary subject, Among them, printing anti-counterfeiting also adopts the above technologies in combination or alone. Six anti-counterfeiting designs for packaging and printing are as follows:

1 Paper anti-counterfeiting

paper is the basis of packaging and printing. Some special papers made by special processes basically have anti-counterfeiting characteristics

① watermark paper. In the process of papermaking, the logo, pattern, etc. are implanted into the paper, and the pattern formed by the special distribution of fibers can be seen only against the strong light. With the development of science and technology, watermark paper is still recognized as an effective anti-counterfeiting technology by international anti-counterfeiting experts. Watermarks can be divided into black and white watermarks, fixed watermarks, unfixed watermarks, semi fixed watermarks, etc

② colored fiber paper. When making paper, paper with anti-counterfeiting effect can be made by adding fiber filaments or color dots to the pulp. As an important means to realize precision extrusion, the utilization of melt gear pump must be strengthened to develop and study two kinds of colored fibers and colorless fluorescent fibers

③ wire paper. In the process of papermaking, a metal wire or plastic wire is placed in the middle of the paper as anti-counterfeiting printing paper, which has a significant anti-counterfeiting effect. According to the different placement forms of metal wires, they can be divided into three types: open window type, half open window type and no open window type

2. Ink anti-counterfeiting

anti counterfeiting ink refers to a printing ink processed by a special process by adding anti-counterfeiting materials with special properties to the ink. It has the characteristics of simple implementation, low cost, good concealment, bright colors, convenient inspection and strong reproducibility. The anti-counterfeiting inks used for packaging anti-counterfeiting printing mainly include UV fluorescent ink, temperature variable ink, light variable ink and magnetic ink

3. Multi process combination anti-counterfeiting

the combination of a variety of printing equipment and the mutual penetration of a variety of processes, such as glue, concave, soft, hot stamping, inkjet and other processes, can make the printed text more unpredictable and colorful. Packaging products using combination printing technology have set up many obstacles and resistance for counterfeiters

4. Laser holographic image anti-counterfeiting

laser holographic image anti-counterfeiting can not only reproduce the main image of the original, but also reproduce the shapes of different sides of the original with the change of line of sight angle, giving people a more vivid, bright and realistic aesthetic feeling. It also has high scientific and technological content, sophisticated equipment and complex technology, so it has quite high ornamental, decorative and anti-counterfeiting value

5. Digital anti-counterfeiting identification and telecommunication identification system

by setting random passwords on products, all incoming product codes are recorded and archived in the anti-counterfeiting data center library. Consumers can use, network and other tools to check whether the passwords are correct, so as to identify the authenticity of products, and play a good role in product sales area management and logistics management

6. Pattern security performance is very stable full design

the biggest feature of pattern security design is design-based anti-counterfeiting, and most of them use security pattern anti-counterfeiting technology. The principle of plate pattern anti-counterfeiting is to use very small lines and points to form regular or irregular patterns, so as to achieve the purpose of anti copy, anti copy and anti-counterfeiting. Professional anti-counterfeiting designers flexibly use various anti-counterfeiting design elements through professional plate pattern design software according to the different packaging and printing methods, box design, packaging text, color, etc., and form anti-counterfeiting patterns with ever-changing anti-counterfeiting module combinations and plate pattern combinations, with extremely low repeatability. It is a special design technology completely different from commercial design to closely combine creativity with the personality characteristics of packaging users. The anti-counterfeiting design elements of plate pattern include: personalized shading, anti scanning/copy design, Newcastle flower ball, line relief graphics and text, miniature text, latent image technology, secret recording technology, masking technology, line splitting technology, disturbing image and text technology, etc

adopt different anti-counterfeiting technologies for different customers and end audiences

packaging anti-counterfeiting design is the first step of packaging anti-counterfeiting printing. Honeywell has developed a series of hydrofluoroethylene (HFO) products with extremely low global warming potential, which is an important part of anti-counterfeiting. When providing customers with anti-counterfeiting solutions, on the premise of ensuring the content of anti-counterfeiting technology, how much the cost increases is a problem that customers are more concerned about. Therefore, different anti-counterfeiting technologies should be adopted for different packaging customers and end audiences

for packaging products with large production and sales volume and low added value, the cost should not be increased too much when providing anti-counterfeiting packaging design. For example, the packaging of Yiqu mosquito repellent incense designed by our company is of low value. If laser holography, digital and other anti-counterfeiting means are used, although a certain anti-counterfeiting effect has been achieved, the packaging cost has been increased, which will undoubtedly add additional costs to manufacturers and consumers; On the contrary, if we adopt technologies such as plate pattern anti-counterfeiting and ink anti-counterfeiting, we can also achieve better anti-counterfeiting effect on the premise of limited cost increase, and consumers are relatively easy to identify, realizing a win-win situation between manufacturers and consumers. Therefore, when deciding which anti-counterfeiting technology to use for packaging anti-counterfeiting design, we must have a clear target, and we cannot blindly adopt high-end anti-counterfeiting technology. We should not only meet the low-cost needs of customers and the broad audience, but also obtain the anti-counterfeiting effect of no more than 15 cents at the cost of a full bag, so as to meet the needs of enterprises and users to the greatest extent

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