On the application of the hottest traditional folk

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The precious culture and unique style formed by Chinese traditional folk art have a great impact on today's packaging design. Folk art is spread among the folk in the past dynasties, serving the life of the working people, and the artistic style loved by the working people or the calculation of structural design, which is reflected in the rich connotation of packaging design

1. The application of paper-cut art, shadow puppet art and New Year picture art in packaging and decoration design

as we all know, paper-cut art, shadow puppet art and New Year picture art are two-dimensional plane expression art forms, which have a wide range of applications and flexible application methods, and are art forms with strong vitality. For example, the paper-cut art in southern and Northern China can express all kinds of joys and sorrows in life through a pair of scissors and a piece of paper, and experience the creator's thoughts and feelings in the concise composition and modeling. Shadow puppet art is a unique folk performance art in China. Unlike paper-cut art, it can produce strong performance effects through the influence of lines. The art of New Year pictures has been widely spread in China. The representative areas include Yangliuqing in Tianjin and Taohuawu in Suzhou, which are the carriers of people praising heroes and praying for peace. The life of the working people is the fertile soil for the growth of these art forms. It comes from life, so it has a strong flavor of life. By refining the elements of this traditional folk art style and reasonably applying it to the law of formal beauty, it is specifically manifested in the deepening and highlighting role on the basis of conforming to the theme. In the process of circulation, the packaging of goods has become an effective transmission carrier of culture. More and more packaging designers have realized the importance of folk art, which is an art form that can deeply express the content and resonate

2. The use of clay sculpture art and ceramic art in the design of packaging containers

Folk Clay sculpture art used to be children's toys, with simple shapes and rough colors, but without losing the artistic characteristics of flamboyance, which can fully reflect the characteristics of the object of expression, and exaggeration is full of childlike fun. Ceramic art is the quintessence of China's art. Both celadon and white porcelain reflect China's ancient and exquisite porcelain making technology. In modern packaging design, not only the patterns on clay sculptures and ceramic vessels are cleverly applied to the outer packaging, but also the room should have enough space to be packaged in the container design, so that this "return complex" can be highlighted and implemented. This return complex is a call for traditional culture and folk art style, not only for people who understand local culture, but also for coping with the impact of foreign culture. It should be clearly recognized that this return is not the imitation and reproduction of "tradition", but the use of traditional formal symbols to express the packaging design style with new materials, new technologies and new ways

the specific expression of traditional folk style in packaging design is the effective use of traditional cultural elements and the reform to meet the needs of the market and the requirements of the times. More importantly, under the macro observation, the folk art elements can be adopted and absorbed in micro detail, which can become as hard as steel, turn abstraction into concrete, and turn inorganic into organic

3. The introduction of traditional cultural elements in packaging design has certain historical and cultural significance

the culture of any nation is an inseparable part of the world culture. Although each country is located in different geographical environment, climate, cultural traditions, customs and social economy, so there are national styles of different countries, and it is these differences that form a beautiful world family, It is not only a mark of distinction, but also a profound cultural brand

in today's social and economic tide, the circulation speed of goods is rapid, and the elimination speed is also extremely fast. The process of finding products in marketing is to be satisfied with the search request of users. It is not enough to rely solely on the excellence of the product itself. In packaging design, traditional folk art is skillfully used as the design element of commodity packaging, combined with modern science and technology, Integrating with the expression form of modern design, the use value of traditional folk art has been sublimated, and the commodity packaging has a strong sense of the times and nationality, which fully shows the personality characteristics of commodity brands, and plays a positive role in promoting the circulation and sales of commodities

packaging design has its own unique art form, which transmits the product information to consumers through visual communication elements, which reflects the basic situation and use characteristics of the product. In addition, it also reflects the designer's thought, the expressed design culture and design style, and has a high degree of unity in appearance and connotation. Folk art provides such a broad stage for designers. Many excellent packaging design works have been remembered by people for many years. The main reason is that designers grasp the emotional needs of consumers in their hearts. Therefore, the interpretation of artistic conception of packaging design is the refinement of the designer's own emotions and the re creation of artistic images

the analysis of the application of traditional folk art in packaging design has brought us a lot of enlightenment, which not only requires the designer's own artistic cultivation, but also requires the designer to care about consumers, society and the evolution of the development trend of international design trends. In this way, we can design works with certain creativity and influence, visualize and popularize Chinese traditional folk art, and then achieve the effect of assimilation, Achieve strong appeal effect and promotion effect. Reasonable use of traditional folk art is a creative channel, but it is not the only one. Packaging design itself requires designers to comprehensively apply graphics, words, colors and arrangements to the packaging screen, so that it has a certain logic and display function, and can make people think about things. Therefore, no matter what form of creation or design channels, they should be combined with the national culture and art; Combine with people's emotions and hearts, communicate with marketing, and connect with consumer culture

reprinted from: chndesign

Author: Hanrong guhuizhong

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