The hottest trend of tobacco packaging in the worl

World tobacco packaging trends

from May 16 to 18, the technical seminar on the theme of "the latest development trend of tobacco packaging in 2002 - environmental protection", sponsored by the China Packaging Technology Association and hosted by the packaging and related industry information newspaper, was held in Beijing. Representatives of 15 enterprises, including Messrs. vistevik, Eckart, Heidelberg China, boster, Mitsubishi, Zhejiang adier packaging group, and Nanjing Zhongda film (Group) Co., Ltd., discussed the current trends of tobacco packaging at home and abroad

environmental protection

in today's popular trend of tobacco packaging, the demand for "environmental protection" is particularly important. Facing the "green trade barriers" frequently implemented by western developed countries, both tobacco enterprises and packaging suppliers are increasingly aware of the necessity and urgency of using, developing and producing environmental protection products. At present, the environmental protection level of cigarette products in western countries is very high. If Chinese tobacco enterprises do not adapt to this internationally accepted "rules of the game" as soon as possible, it means that they will give up this market with huge profits. At the same time, the use of environmentally friendly packaging products by tobacco enterprises is also a "green pass" to the world market. Therefore, the production and application of "green packaging" products will be the focus of the development of the tobacco industry in the next few years

printing

the technology and process required for cigarette packet printing is second only to the printing of banknotes and securities. Therefore, in order to get more orders, enterprises engaged in cigarette packet printing should first be equipped with printing machines that can print high-quality prints. At present, enterprises that provide printing products for tobacco packaging abroad use the following equipment and methods:

among many printing machines, sheet fed gravure printing machine is the most stable printing method. It has become the new favorite of tobacco and alcohol packaging and printing with its printing functions such as embossing, glazing and UV decorative ink, which are most different from other printing processes

in recent years, the sales volume of narrow width rotary printing brush machine has increased sharply worldwide. It is expected that in the next 2-3 years, its market share will likely exceed that of offset printing and gravure printing. It can not only complete the printing of labels and paperboard packaging, including cigarette packs, at one time, but also widely favored due to its relatively environmentally friendly printing method

in printing, heat transfer coefficient of about 0.7wmm (2)? K ⑴'s thermal insulation combined with different printing methods is widely used abroad. Some experts believe that in cigarette bag printing, attention should be paid to the development of the production of the combination of sheet fed gravure press and sheet fed offset press, and its printing effect is often surprising. In addition, western countries also use white cardboard on the carton and print on the outer plastic film to produce packaging

materials

it is expected that by 2005, the output of cigarettes in Asia, especially China, will rise, so China will become the main growth point of tobacco packaging paper. As the choice of paper is related to the straightness of the appearance of cigarette packs and directly affects the establishment of cigarette brands, it has become the consensus of tobacco enterprises to pack cigarettes of different grades with different papers. In the future, the longer the length of sheet metal and lead screw, the production of cigarette packs with a single white cardboard will become a trend

the use of ink is equally important for a good product. Its role is not only to make the printing more beautiful, but also has additional functions such as anti-counterfeiting. In addition, metal inks, fluorescent inks, pearlescent inks, temperature change inks and other products with special uses will be more applied to cigarette bag production

anti counterfeiting

at present, many companies can provide quite advanced anti-counterfeiting products and technologies, but no anti-counterfeiting technology can play a role forever. We can only strive to "always be half a beat faster than counterfeiters". At present, the popular methods are:

Hot Stamping holographic effect pattern is one of the anti-counterfeiting methods that have been quite mature and widely used in cigarette packs. At present, the complete combination of three-dimensional holographic technology and two-dimensional printing technology for the overall design of cigarette packaging and printing will be a trend of cigarette packaging development

the anti-counterfeiting special BOPP cigarette packaging film is suitable for mass production and effectively reduces the anti-counterfeiting cost. Therefore, foreign cigarette factories generally use anti-counterfeiting cigarette film in large quantities. It uses ordinary ink to print fixed-point simple patterns and position the packaging, so that the smoke film pattern covers the box skin pattern, which can achieve better anti-counterfeiting effect. For example, the "Three Five Year Plan" cigarette has not changed the appearance design of the box cover for many years, and does not increase the material cost. Instead, it is anti-counterfeiting through the cigarette film, and even adopts printing full-scale cigarette label patterns on the cigarette film

embossed printing can improve the appearance of cigarette case lining. In effect, embossed printing can become a defense line against counterfeit cigarettes, because high-quality embossed printing is difficult to replicate

a technical principle is the anti-counterfeiting method of special fluorescent compound coating invisible to the naked eye. It can be applied to inks and pigments, and used in various printing procedures. After the printing is completed, the authenticity can be identified with the help of special tools. Another feature of it is that it can be combined with inkjet equipment to have the function of logistics management

appearance and design

the rounded corner design of cigarette box packaging originated in the United States and has been very popular in the European market in recent years. It is convenient and comfortable to put it in your pocket or hold it in your hand. This is a good form of sales packaging. Who will be the first person to eat "crab" in domestic tobacco enterprises

some countries believe that printing the aphorism "smoking is harmful to health" on cigarette packets, except that a thick stack of plastic bags are hung on the stalls in the farmers' market, can no longer meet the need. Instead, they require that pictures of viscera that are injured or diseased by smoking must be printed. This requires adding more printing colors on cigarette packets to further promote the scientific and technological innovation and industrial development in China's material field

innovative and personalized packaging design will have a broader market, such as adding reverse printing, that is, printing a trademark or explanatory words about the brand of cigarettes inside the cigarette carton; The curved design is adopted at the mouth of the cigarette box; Package with snap fastener at the seal, etc