The difference between the hottest carton packagin

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The difference between carton packaging and flexible packaging

packaging plays a traditional protective role for commodities, and at the same time, it is used as a product publicity medium and tree. 1. First, record the initial position of the cross arm of the machine, and select the speed value on the control panel (measure the cross arm travel with a standard straight steel ruler) It also plays an important role in establishing product brands. Compared with other competing packaging, carton packaging provides brand owners with opportunities for personalized product performance and high-quality packaging and printing, making packaging products show unique sales advantages and packaging display appeal

carton packaging and flexible packaging is an interesting and volatile field in the packaging market. This paper will analyze the differences between carton packaging and flexible packaging from the aspects of current packaging market conditions and future prospects, possible market development trends, and the impact of various market developments on carton packaging and flexible packaging. So that carton suppliers can make a more accurate grasp of the needs of brand owners and retailers, and make corresponding adjustments

current market situation

in the fast moving consumer goods (FMCG) market, carton packaging and flexible packaging cover a wide range of products: almost all other processed foods except fresh food, liquid food, canned and bottled food; At the same time, it also includes all non food consumer goods except durable and industrial consumer goods

for example, in the European FMCG market, about 238billion cartons and flexible packaging are used every year, of which 95billion are cartons, the rest 107billion are all plastic flexible packaging, and 36billion are paper flexible packaging, composite packaging and other small packaging. Therefore, the research on the whole European market shows that 40% of the packaging consumption is carton packaging, and 45% is all plastic flexible packaging. In the remaining 15% of packaging, paper packaging accounted for 40%

for many kinds of products, the previous practice of changing packaging materials is not obvious now, but it still happens from time to time, which mainly depends on the formula of the product. For example, in recent years, the products in the detergent market have changed from powder to tablet, and the change of this formula has brought about the increase in the amount of carton packaging and the decrease in the amount of plastic packaging

market outlook

from 2005 to 2010, the growth rate of the European carton market will reach about 1.8% per year; During this period, the growth rate of the flexible packaging market will reach 1.5% - 2% per year

in addition to this natural growth, the growth of carton packaging will also be reflected in the following areas: easy shelf packaging, cluster packaging and display packaging. Easy to shelf packaging requires higher visual appeal to meet the requirements of easy to shelf, especially providing development opportunities for cardboard box and micro corrugated box packaging

Another development area of carton packaging is the independent brand department. In this sector, retailers will continue to launch their own brands while competing more directly with strong brands and further understanding high-quality carton packaging, which will have a positive impact on the application of carton packaging

price pressure will continue to exist, so the price pressure faced by flexible packaging will remain high. In general, the future changes in global oil prices and exchange rates will have a greater impact on the price of flexible packaging than folding cartons, mainly because the materials used in folding cartons are naturally formed and renewable

another major change in the packaging market is the increase in people's attention to environmental issues. Therefore, the folding carton industry will have more advantages than the flexible packaging industry in the following two important environmental issues: renewable resource utilization and packaging recyclability

● the demand for carton packaging will continue to grow

● the need to improve the visual appeal and display of packaging 2. After sales service

● the demand for easy shelf packaging, cluster packaging and display packaging will expand

● the expansion of the retail independent brand market will also increase the demand for packaging

● people's attention to environmental issues will increase

views and attitudes

in general, FMCG companies have a strong preference for carton packaging, which is one of the important mechanical properties of materials. The main reason is that folding carton can provide excellent protection, printability and sales attraction; At the same time, the folding carton also has the characteristics of environmental protection and is suitable for various high-end products

the main factors affecting the choice of packaging are the display power of packaging, packaging cost, filling speed and sales/shelf stacking, etc. folding cartons can get high scores in all the above aspects, although flexible packaging has more advantages in cost. For another example, many carton packaging filling production lines, such as cigarettes and detergent, have the fastest and most effective filling speed. In addition, it is well known that offset cartons have cost advantages in the case of frequent changes in packaging design, such as in the field of seasonal packaging and promotional packaging

it is generally believed that flexible packaging has good barrier performance, but in the semi-finished food and pet food market, more and more cartons and flexible packaging form combined packaging to provide functionality, and also provide the sales attraction of carton packaging. However, it is difficult to sell products with flexible packaging, and its protection to products is also poor. The environmental protection problems caused by the use of flexible packaging are also worthy of attention

when launching a high-end product, 57% of FMCG companies prefer to use carton packaging, while only 11% of such companies choose to use flexible packaging. The most popular fields of carton packaging are candy packaging, detergent packaging and convenience food packaging because of the elastic components pasted with strain gauges on the surface. For these areas, the visual appeal of packaging on the shelf is considered to be the most important

cluster packaging (MP)

in addition to being applied to the traditional beverage packaging and commodity packaging markets, its application scope will also be expanded. Cluster packaging is easy to stack, providing simplicity and efficiency for stores to sell goods. In addition, such packaging can facilitate consumers to choose and carry, so it is easier to sell. With the market's increasing demand for improving brand image, in order to emphasize brand, cluster packaging also provides a larger printing area for high-quality printing. In addition, because the package integrates multiple products into a simple package, it is convenient for consumers to buy, thus expanding the sales volume of products

in the field of products with overall stacking strength, cardboard bundled packaging has achieved great success. However, as those new packaging types and new packaging systems quickly enter the market, it also creates opportunities for cluster packaging to enter other packaging markets

the market areas where cluster packaging will be greatly developed include pet food, frozen food, packaged food, and listed dehydrated food. For example, bagged pet food will increasingly use cardboard bundled packaging, mainly because it can provide better brand display effect, and it is convenient for store inventory and consumers to buy

easy shelf packaging (SRP)

the growing amount of easy shelf packaging will be the most important area of packaging development in the next few years. The original intention of this packaging design is not only to improve its stacking effectiveness on supermarket shelves, but also to reduce the problem of commodity out of stock caused by failure to be put on shelves in time. In recent years, the application of this kind of packaging has been growing rapidly. In the future, the application speed of this kind of packaging in Europe will be improved, especially in regions such as the United Kingdom, France, Germany and the Benelux Economic Union (referring to the economic union of Belgium, the Netherlands and Luxembourg)

as the role of transportation outer packaging changes from transportation protection to commodity display, its size will be reduced. This is because manufacturers will design on the display outer packaging to show one or two small packages in the outer packaging, so as to meet the needs of reflecting the differences of goods on the shelf. This demand has expanded the use of attractive, printed outer packaging, which is printed with images that can highlight the brand of goods. In order to meet the dual requirements of transportation and sales, it will be more and more common to use carton board as the display outer packaging and corrugated paper as the combined packaging of transportation outer packaging

in the future, sales promotion will become a more important role of packaging, so people put more emphasis on packaging to highlight the brand image of products. On the premise of avoiding unnecessary unpacking of single products and affecting shelf stacking, people will pay less attention to the protective role of external packaging

● easy shelf packaging (SRP) is becoming a lasting hot spot in the retail field, mainly because retailers try to streamline their operation process and maximize the space utilization of their shelves

● the future easy shelf packaging design will be aimed at all retail product packaging, including packaging bags, plates, food cans, bottles and cans

micro corrugated packaging

the demand of micro corrugated packaging market is about 20billion pieces per year, and the annual growth rate continues to maintain at 4.7%. Accordingly, by 2010, the number of micro corrugated packaging will reach 32billion. The reason for this growth rate is the increase in the market's requirements for the visual attractiveness of packaging, as well as the increase in the amount of bundled packaging and display packaging

as mentioned earlier, the market demand for smaller display outer packaging will increase, so the increase in the amount of easy to shelf packaging will also have a huge impact on the micro corrugated packaging market. Gradually, the micro corrugated packaging containers processed by decoration and printing will replace the traditional corrugated paper packaging containers. These micro corrugated containers will have sufficient strength and visual appeal, and meet the comprehensive needs of transportation protection, display power and sales effectiveness

75% of the micro corrugated packaging market adopts decoration printing technology, including film covering, micro corrugated paper flexo printing, pre flexo printing, silk printing and direct offset printing. In contrast, direct offset printing appeared later, but carton suppliers quickly adapted and provided solutions to this relatively difficult process

it can be predicted that the growth rate of market demand for the above decoration printing process will be higher than that of unprinted containers and containers using traditional online flexo printing

envelope and combined packaging

cartons have been criticized for their lack of barrier and flexibility in display and sales. Because of this, the composite packaging composed of cartons and other materials will increase greatly

one area that will continue to be developed is the packaging of semi-finished food. The specific method of its packaging is to first package the food on a plastic plate, and then wrap the wrapper made of cardboard outside the plastic plate. In this way, not only does the food have a more protective effect, but the high-quality printing and decoration on the cardboard also helps the sales of products. As this part of the market has been well developed in some European countries, with the increasing demand for semi-finished food, the demand for combined packaging of cardboard and plastic will continue to grow. In particular, with the rapid development of the semi-finished food market in the Eastern European market, combined material packaging makes better use of the best performance of the two materials, so its demand in the market will continue to increase

another identified area is the use of barrier cardboard to manufacture cartons, which will grow. As in the pre processed food market

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